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How to Handle Business Marketing in Uncertain Economic Times
When the economy feels unpredictable, many business owners naturally start to tighten their belts—especially when it comes to marketing. But history shows that businesses that continue to market smartly during tough times often come out stronger, more visible, and better prepared for long-term success.
Are Business Cards Still Relevant in 2025? Why the Answer Is “Yes”
In an increasingly digital world, it’s easy to assume that business cards have lost their place in modern marketing. With smartphones, QR codes, and social media connecting people instantly, you might wonder if there’s any reason to still hand someone a small piece of...
Should I Trademark My Logo?
I get asked from time to time about the subject of logo trademarking and how to go about it. While currently, it is not a part of the services I offer. I think it is a good topic for discussion in general. So, here we go. Should I trademark my logo and how do I do it?...
10 Essential Things A Web Developer Needs From A Client Before Designing Their Website
As a graphic designer and web developer, collaboration between myself and my client is crucial for the success of any project. It’s always best to start with clear communication between us and understood and accepted expectations of the final result. Keeping this in...
Website Design Trends for 2024: It’s About Innovation and User Experience
So, you may be thinking of a new website for your business. What should it look like? What should it have? There are a million different platforms or services you could go with. However, buyer beware! As a customer, you need to arm yourself with helpful and important...
Unraveling the Digital “Alphabet Soup”: A Creative Exploration of Different File Types and Their Unique Roles
Are you someone who is totally lost when it comes to the different kinds of digital files and what they do? Even working in the digital design industry, I sometimes get confused. This article is meant to help define all the alphabetical parlance, and most importantly,...
Integrating Your Brand into Every Aspect of Your Company: A Strategic Guide
In successful business marketing, your company brand goes far beyond a single logo or a slogan. It’s also about messaging visually and intrinsically. As such, it's essential to integrate your brand into every aspect of your company. Define Your Brand Identity Before...
Eight Reasons Why You Shouldn’t DIY Your Business Logo
In general, businesses, especially small businesses/start-ups, try to save as much money as they can. From utilities to employees, every cent is carefully managed. Very true and very important. However, when it comes to the outward expression of your business, your...
What Makes a Good Graphic Designer/Client Relationship?
In the world of graphic design, the relationship between a graphic designer and their client is often the key of a successful project. A good collaboration often yields some breathtaking results, while a rocky relationship can lead to frustration and disappointment on both sides. So, what exactly makes a good graphic designer/client relationship? It’s something that has multiple working parts, that include communication, trust, creativity, and professionalism.