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Are You effectively Targeting the RIGHT audience with Your Business Marketing?

Are You effectively Targeting the RIGHT audience with Your Business Marketing?

So, what is a “Target Market”? A target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve. These persons are usually the end users most likely to purchase your product. A big plus is that identifying the right group to advertise to before you even schedule one media buy, can really save you money in the end!

How Startup Businesses Should Approach Their Marketing

How Startup Businesses Should Approach Their Marketing

Congratulations! You have opened up your own business and are working in your dream job, something that excites you and fulfills you. Now, you have to get people walking through your door. This is where marketing and it’s essential planning comes in. If either yourself or a hired professional do things right, you will see incredible increases to your cash income and a slew of customers. But, it is a delicate balancing act and the wrong move can cost you more money in the end. Therefore, how should you as a startup business handle the aspects of your marketing?

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