There will be plenty of quality designers out there who have the talent to deliver wonderful work. However, talent plays only a small part in your search. Cost is another factor, of course, but don’t let this be your driving consideration. Remember, this is your business, your “baby”, don’t go cheap or you’ll get cheap.
As a graphic designer, I commonly hear the phrase, “I’ve got a (friend, cousin, brother, etc.) that is going to create my logo.” My first response, believe it or not, is positive. I say, “Great! Are they in marketing, design, or are some type of visual artist?” Nine times out of ten the answer is “Eh, no. But he’ll do it for free.” That is NOT how you want to brand your business, especially a start-up.
Congratulations! You have opened up your own business and are working in your dream job, something that excites you and fulfills you. Now, you have to get people walking through your door. This is where marketing and it’s essential planning comes in. If either yourself or a hired professional do things right, you will see incredible increases to your cash income and a slew of customers. But, it is a delicate balancing act and the wrong move can cost you more money in the end. Therefore, how should you as a startup business handle the aspects of your marketing?
In the last few months, Facebook has seen some rocky times. From its association with Cambridge Analytica, to its repositioning itself away from helping small businesses promote themselves to Facebook Nation. Still, Facebook is the platform that many businesses use as...
The hot topic for some time in the marketing world has been what’s called S.E.O., or Search Engine Optimization. It’s the process of improving your website so users and search engines can understand it more easily, reference it, and make it more visible to others. Is it important for your business? It is if your customers/clients shop on your website, or you are looking to expand your brand and customer outreach.