When you first opened your business, you conducted research on needed capital, rent, utilities, salaries, etc. Very specific factors, correct? However, if you just blindly buy TV, radio, or other advertising without knowing who you should be talking...

In a digital world where your message is competing with everyone elses, your marketing content needs to be not only compelling and genuine, but also remember to focus on your audience. A smart colleague once told me that when I market...