How Startup Businesses Should Approach Their Marketing

Congratulations! You have opened up your own business and are working in your dream job, something that excites you and fulfills you. Now, you have to get people walking through your door. This is where marketing and it’s essential planning comes in. If either...

Is Your Current Marketing Strategy Relevant For 2018?

In the world of marketing and commerce, industry trends are constantly being influenced by new technology, evolving consumer demands, and a dynamic social media landscape. Is your current marketing strategy keeping your business relevant in 2018?      ...

What Is S.E.O. and Why Is It Important For Your Business?

The hot topic for some time in the marketing world has been what’s called S.E.O., or Search Engine Optimization. It’s the process of improving your website so users and search engines can understand it more easily, reference it, and make it more visible to others. Is...

Things To Consider When Developing A Social Media Marketing Plan

By Paul F. Whittler We truly are living in a digital age. The importance of social media marketing in business has especially shown this to be true. More and more of a business’ marketing dollars are being spent on online and app promotion. I’ve seen this myself as a...