If you just recently opened your own small business, congrats!! Welcome to our diligent club of proud women and men. This article is targeted for any small business owner, but especially for the “start-up entrepreneur.” In the lifeblood of...
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By Paul F. Whittler Businesses of any size, but in particular small businesses, rarely spend sleepless nights wondering about what impact their potential branding/marketing will have on the success of their venture and its bottom line. It is indeed...
By Paul F. Whittler So, as a web developer myself, I will do my utmost to be unbiased on this topic. It's a tricky one as well. Going the DYI route has its advantages, but so does hiring a pro. As with most things, cost is a factor. Yes, it is...
Happy 2022! Going into this new year, many small businesses across the nation have had to make adjustments in their operations and sales funnels. Everything from "The Great Resignation", inflationary pressures, Omicron, market uncertainty,...
April 14, 2021 By Paul F. Whittler At some point in every business owner’s life, a negative customer review will pop up. How should you handle it? The negative review isn’t necessarily all about the possibility you might have...
By Paul F. Whittler 2/11/21 COVID has affected every small business owner and entrepreneur in some degree. Although some businesses are doing well in this current economic environment, others are hard hit. Some will see their doors close....