Using Your Company Story As A Marketing Tool

As a business owner, it’s important to stay informed on all of the latest marketing trends as best you can. However, you also have to realize that many of these strategies and trends will go out of style just as quickly as they arrived. So, as an owner wanting to...

Essential Branding & Design For Business

Our world is dominated and influenced by the images we see. Next time you go grocery shopping, pay close attention to all the many product brands available, and also the many marketing techniques used to catch your eye. In this example, especially, competition for...

The World of E-Commerce

Payment on the Internet for products or services is a fast- growing facet of today’s business landscape. Not familiar with e-commerce? Well, here’s a quick synopsis. An online store uses the same principles as a traditional store, at least in terms of the transaction...

Things To Consider When Developing A Social Media Marketing Plan

By Paul F. Whittler We truly are living in a digital age. The importance of social media marketing in business has especially shown this to be true. More and more of a business’ marketing dollars are being spent on online and app promotion. I’ve seen this myself as a...