Your Facebook Fan Page (Business Page) and How to Make Money Off of It

In the last few months, Facebook has seen some rocky times. From its association with Cambridge Analytica, to its repositioning itself away from helping small businesses promote themselves to Facebook Nation. Still, Facebook is the platform that many businesses use as...

What Is S.E.O. and Why Is It Important For Your Business?

The hot topic for some time in the marketing world has been what’s called S.E.O., or Search Engine Optimization. It’s the process of improving your website so users and search engines can understand it more easily, reference it, and make it more visible to others. Is...

Using Your Company Story As A Marketing Tool

As a business owner, it’s important to stay informed on all of the latest marketing trends as best you can. However, you also have to realize that many of these strategies and trends will go out of style just as quickly as they arrived. So, as an owner wanting to...

Essential Branding & Design For Business

Our world is dominated and influenced by the images we see. Next time you go grocery shopping, pay close attention to all the many product brands available, and also the many marketing techniques used to catch your eye. In this example, especially, competition for...

The World of E-Commerce

Payment on the Internet for products or services is a fast- growing facet of today’s business landscape. Not familiar with e-commerce? Well, here’s a quick synopsis. An online store uses the same principles as a traditional store, at least in terms of the transaction...

Things To Consider When Developing A Social Media Marketing Plan

By Paul F. Whittler We truly are living in a digital age. The importance of social media marketing in business has especially shown this to be true. More and more of a business’ marketing dollars are being spent on online and app promotion. I’ve seen this myself as a...