April 14, 2021 By Paul F. Whittler At some point in every business owner’s life, a negative customer review will pop up. How should you handle it? The negative review isn’t necessarily all about the possibility you might have...
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By Paul F. Whittler 2/11/21 COVID has affected every small business owner and entrepreneur in some degree. Although some businesses are doing well in this current economic environment, others are hard hit. Some will see their doors close....
Congratulations! You have opened up your own business and are working in your dream job, something that excites you and fulfills you. Now, you have to get people walking through your door. This is where marketing and it’s essential planning...
When you first opened your business, you conducted research on needed capital, rent, utilities, salaries, etc. Very specific factors, correct? However, if you just blindly buy TV, radio, or other advertising without knowing who you should be talking...
As a business owner, you run into daily challenges and are constantly solving problems. It’s all a part of running, a hopefully, successful enterprise. However, do you know how to overcome certain growth obstacles that may keep...
You are a business owner in the market for a graphic designer, but you don’t know where to start in finding one. Sure, you can Google search designers near you, and that’s a start; but to find one who will be the RIGHT graphic...
As a graphic designer, I commonly hear the phrase, “I’ve got a (friend, cousin, brother, etc.) that is going to create my logo.” My first response, believe it or not, is positive. I say, “Great! Are they in marketing, design,...
In a digital world where your message is competing with everyone elses, your marketing content needs to be not only compelling and genuine, but also remember to focus on your audience. A smart colleague once told me that when I market...