Currently Browsing: Marketing

Six Great Ad Ideas To Use For Your Small Business

If you just recently opened your own small business, congrats!! Welcome to our diligent club of proud women and men. This article is targeted for any small business owner, but especially for the “start-up entrepreneur.” In the lifeblood of...

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DYI Website Services Vs. Hiring a Web Developer...Which Is Better? It Depends

By Paul F. Whittler So, as a web developer myself, I will do my utmost to be unbiased on this topic. It's a tricky one as well. Going the DYI route has its advantages, but so does hiring a pro. As with most things, cost is a factor. Yes, it is...

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2022 and Small Business Forecast

Happy 2022! Going into this new year, many small businesses across the nation have had to make adjustments in their operations and sales funnels. Everything from "The Great Resignation", inflationary pressures, Omicron, market uncertainty,...

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How Should You Handle Negative Customer Reviews?

April 14, 2021 By Paul F. Whittler    At some point in every business owner’s life, a negative customer review will pop up. How should you handle it? The negative review isn’t necessarily all about the possibility you might have...

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Marketing Your Business During The Pandemic

By Paul F. Whittler 2/11/21  COVID has affected every small business owner and entrepreneur in some degree. Although some businesses are doing well in this current economic environment, others are hard hit. Some will see their doors close....

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How Startup Businesses Should Approach Their Marketing

Congratulations! You have opened up your own business and are working in your dream job, something that excites you and fulfills you. Now, you have to get people walking through your door. This is where marketing and it’s essential planning...

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Are You effectively Targeting the RIGHT audience with Your Business Marketing?

When you first opened your business, you conducted research on needed capital, rent, utilities, salaries, etc. Very specific factors, correct? However, if you just blindly buy TV, radio, or other advertising without knowing who you should be talking...

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Overcoming Growth Obstacles to Your Business

As a business owner, you run into daily challenges and are constantly solving problems. It’s all a part of running, a hopefully, successful enterprise. However, do you know how to overcome certain growth obstacles that may keep...

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How To Choose the RIGHT Graphic Designer For Your Business

You are a business owner in the market for a graphic designer, but you don’t know where to start in finding one. Sure, you can Google search designers near you, and that’s a start; but to find one who will be the RIGHT graphic...

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Benefits of Using A Pro To Help Brand Your Business

As a graphic designer, I commonly hear the phrase, “I’ve got a (friend, cousin, brother, etc.) that is going to create my logo.” My first response, believe it or not, is positive. I say, “Great! Are they in marketing, design,...

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