Remember, Your Focus Is Your Audience

In a digital world where your message is competing with everyone elses, your marketing content needs to be not only compelling and genuine, but also remember to focus on your audience. A smart colleague once told me that when I market myself to others, I have to keep...

Using Your Company Story As A Marketing Tool

As a business owner, it’s important to stay informed on all of the latest marketing trends as best you can. However, you also have to realize that many of these strategies and trends will go out of style just as quickly as they arrived. So, as an owner wanting to...